CS124 - Technology in Business

Aims and Objectives

The class in intended to provide students with an appreciation of real world use of technology to support business.

Learning Outcomes

1. Understand the diverse application of technology in the business environment
2. Analyse the opportunities and challenges presented by the use of technology in a business setting
3. Apply decision making using relevant information within an organisation
4. Analyse scenarios involving digital transformation and disruption in business using quantitative and qualitative methods
5. Create recommendations for technology deployment and associated change
6. Knowledge and understanding of the commercial and economic context of the development, use and maintenance of information systems

Syllabus

Introduction
- What is a business?
- Products and services
- Understanding business value
- The concept of competitive advantage

Running a business – the internal technology view
- Business structure
- Business processes and information
- Building and delivering a product or service

Running a business – the external technology view
- Sales and marketing
- The customer experience
- Being social

Collaboration in the workplace
- Key issues
- Technology solutions

Decision making and persuasion
- The importance of decision making
- Barriers to successful decision making
- Data for decision making
- OKRs and KPIs
- Collating data
- Analysing data
- Presenting data
- Data for persuasion – employees and customers

Digital transformation
- Technology as competitive advantage
- Digital transformation, and
- Digital disruption

Technology change
- The process of technology adoption
- Technology rollout risks and pitfalls

Digital disruption in business
- Trust and blockchain technology
- Low/no code 
- Robotic process automation
- IoT
- Digital Twins

Guest lectures – real world examples of technology in business

Recommended Reading

This list is indicative only – the class lecturer may recommend alternative reading material. Please do not purchase any of the reading material listed below until you have confirmed with the class lecturer that it will be used for this class.

There is no set text for this class. Directed reading will be provided in electronic format. Students, will also be directed to interesting related websites.

Last updated: 2024-08-08 08:45:58